Here Is How Nick Denton Would Run The New York Times

James Fallows has penned a big feature piece on the new media that’s running in this month’s Atlantic (and which neglected to credit Business Insider for the Aol Way scoop).
Much of the piece is devoted to the day Fallows spent with Nick Denton in the Gawker offices hearing about what makes a good headline and how the new “job of journalism is to provide surprise.”
Denton also revealed how he would run the NYT:
“If I were running The New York Times,” Denton said, “the first thing I would do is put numbers next to every story,” as Gawker does on its home page—not just include a most-e-mailed list but fully embrace the concept of giving readers more of what they want. If he felt compelled to do “good” for the world, Denton said, he would set up “offshore Gawkers” serving capitals where speech…








