Communications Leaders Keep an Eye on Digital


 

It is clear that the worlds of online advertising and marketing are being shaped by tremendous forces. But why should anyone outside of advertising care? Because in our experience, none of the disciplines live in isolation: developments in advertising, communications, and PR all resonate with the others in the marketing universe.

In 2011, we think there are phenomena that are of particular relevance to those throughout marketing and communications: the continuing debate over online privacy (“do not





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